Revolutionizing Language Learning with Personalized, Online Education
mYngle is an innovative language learning platform that has revolutionized the way people learn languages online. Founded in 2007, mYngle has become a popular platform among students seeking personalized learning and flexibility. One of the most significant advantages of mYngle is the personalized approach it offers, which tailors lessons to the individual learning style, preferences, and goals of each student. This ensures that students get the most out of each lesson and can learn at their own pace.
mYngle also boasts a global network of professional language tutors from over 100 countries, providing students with access to experts in various languages and cultures. These tutors are highly qualified and experienced, holding advanced degrees in language education or related fields. With a variety of lesson formats available, such as one-on-one lessons, group lessons, and self-paced courses, mYngle is a great choice for learners of all levels.
The innovative approach of mYngle has earned them several awards and recognitions, including the Red Herring 100 Europe Award in 2008, which recognizes the most innovative and promising companies in Europe. mYngle has also received media attention from major outlets such as CNN, BBC, and The New York Times, further solidifying its position as a leading language learning platform. Overall, mYngle’s personalized approach, professional tutors, and diverse range of language courses make it an excellent choice for anyone looking to improve their language skills online.
In today’s increasingly globalized world, learning a new language has become more important than ever before. With the rapid advancements in technology, learning a language online has become a convenient and effective option for many. mYngle’s innovative approach to language learning has made it a popular choice among students worldwide, providing personalized lessons with expert tutors from around the globe. With a focus on flexibility, convenience, and individualized learning, mYngle is helping students achieve their language learning goals and is poised to continue leading the way in online language education.
The following are the key points from the interview with Marina Tognetti, the founder of mYngle.
Can you discuss the success of your first project roll-out and share your experience?
Our initial launch of mYngle as a marketplace was fueled by ample funding, numerous awards and extensive PR, and a highly motivated team, drawing from my prior experience with eBay. Despite these factors, our business model did not operate as planned, necessitating us to listen to our customers and pivot in a new direction, transforming from a B2C marketplace into a quality global online school catering to B2B clients.
Our willingness to embrace change and not fear questioning assumptions, alongside our dedication to listening to customer feedback, played a vital role in our success.
How have your customers responded to your services, and how has this feedback influenced your offerings and growth?
At mYngle, our customers have always been the focal point, with their feedback guiding our platform development and shaping our service offerings, allowing us to realize that our initial product-market fit was inadequate, and to shift towards a new direction.
Our commitment to excellence is also reflected in our internal evaluation systems, utilizing customized versions of NPS to monitor user satisfaction, with our average lesson score at a remarkable 4.9/5.0, and our first corporate client still with us a decade later.
What challenges did you encounter during your company’s formative years, and what can your peers learn from them?
Creating a business from the ground up is always a daunting task, with even greater challenges associated with building a tech start-up disrupting such a traditional industry like education, particularly when we commenced over 10 years ago. Overcoming market resistance, prevailing against consumer stereotypes, and disregarding the conservative opinions of peers required perseverance and persistence, especially since there was no clear path to follow. As such, learning and adapting along the way were crucial components of success.
Entrepreneurship is about evolution and adaptation, rather than simply having all the answers, so don’t fret if you don’t get it right initially.
What factors do you believe have contributed to your company’s reputation?
As pioneers of live online language training, mYngle possesses extensive experience and proven capabilities in providing successful online education, while simultaneously prioritizing service quality and customer satisfaction.
By continuously innovating and striving for excellence, mYngle will remain ahead of the curve in the ongoing digital transformation, educating the market on the disparities between ad hoc solutions and a wealth of experience, with online learning serving as an integral aspect of the new norm.
How does your company contribute to the global IT platform and society at large?
Even prior to COVID, there was a significant shift in the language training market from in-person to online formats, a trend that has only accelerated in recent years. With social distancing and remote work protocols in place, online education has become the preferred means of learning for many.
In response to the surge in demand, traditional offline education providers have attempted to pivot to online formats quickly, but quality remote education is not simply a matter of transferring teachers from physical to virtual classrooms. It necessitates a fundamental shift in teaching methods, interaction, and content to ensure optimal user experience.
Does your company have any upcoming products or services?
We are constantly refining and upgrading our products and services, with the COVID-19 pandemic necessitating a more fundamental rethink of the entire learning experience. Our solution was already remote, placing us in a favorable position, and we continue to improve our offerings while keeping pace with this growing market trend. As such, there is no one specific product or service, as we remain committed to constant evolution and improvement.
The Awards Cabinet
mYngle has received numerous awards and recognitions for its innovative approach to language learning. Among the notable awards the company has received are the Red Herring 100 Europe Award in 2008, which recognizes the most innovative and promising companies in Europe. mYngle also won the Best Virtual Learning Environment Award at the Elearning Awards in 2010 and received the “Award of Excellence” for its innovative online language learning platform at the World didac Awards in the same year. In 2011, mYngle was recognized as one of the fastest-growing technology companies in Europe, Middle East, and Africa by the Deloitte Technology Fast 500 EMEA. Additionally, the company’s mobile language learning app won the World Summit Award for mobile content, making mYngle the WSA-mobile Global Champion in 2012. These accolades are a testament to mYngle’s commitment to delivering innovative and effective language learning solutions to its customers.
MEET THE LEADER BEHIND THE SUCCESS
Marina Tognetti is the founder of mYngle, an online language learning platform that provides live, one-on-one lessons with professional teachers. She has over 20 years of experience in international business development, marketing, and e-commerce, having previously worked for companies such as eBay and KPMG.
After realizing the need for an online language learning platform, Tognetti founded mYngle in 2007. The platform has since grown to provide lessons in over 45 languages and serves both individual and corporate clients worldwide.
Tognetti’s entrepreneurial journey with mYngle has been marked by several challenges, including the need to adapt the company’s business model based on customer feedback and market trends. However, her dedication to providing high-quality online language education has earned mYngle a reputation as a pioneer in the industry.
