10 Most Innovative Companies to Watch 2023

Link Labs offers comprehensive IoT-based solutions for monitoring and tracking enterprise assets.

Link Labs has established itself as a leader in the wireless communication technology space, thanks to its focus on innovation and quality. The company’s commitment to delivering scalable, reliable, and cost-effective solutions has made it a preferred partner for businesses looking to implement IoT technologies.

In addition to its technological capabilities, Link Labs has also built a reputation for its exceptional customer service. The company’s team of experts is dedicated to providing clients with personalized support and guidance throughout the entire implementation process, from the initial planning stages to post-deployment maintenance and troubleshooting. With its unwavering commitment to innovation and customer satisfaction, Link Labs is well-positioned to continue driving the evolution of wireless communication technology for years to come.

The efficacy of Bluetooth LE technology in facilitating wireless communication among devices is widely recognized. Industries, including healthcare, manufacturing, and warehousing, have harnessed the power of Bluetooth LE to monitor their critical assets using asset management solutions. Due to the small data transfers, the technology offers faster transmission speed, increased accuracy, and reduced power consumption, which positively impacts the performance of businesses. Moreover, the longevity of batteries eliminates the need for frequent replacements, resulting in cost savings for companies.

One of the primary advantages of Bluetooth LE over traditional Bluetooth technology is its energy efficiency. By entering sleep mode when not in use, Bluetooth LE conserves even more energy, making it an even more efficient option. In addition, Bluetooth LE provides a secure network by relying on Symphony Link-to-BLE bridge devices to manage BLE peripherals over large areas without relying on mobile phones. Using BLE connections as the final links in the sensor network enables companies to leverage low-cost chipsets from a mature ecosystem of suppliers and vendors, resulting in significant cost savings. Finally, combining BLE and Symphony Link enables businesses to connect all sensor data for their wide-area industrial applications without sacrificing real-time bidirectional communication, making data transfer effortless.

Q. Is AirTag the Optimal Solution for Enterprise Asset Tracking?

With the introduction of the Apple AirTag, some manufacturing companies are considering its potential applications in their daily operations to enhance workplace processes such as Work in Process (WIP) tracking, equipment tracking, and more. However, is AirTag truly the best solution for enterprise asset tracking?

Q. Why Do Manufacturers Require Asset Tracking?

With the advent of advanced technology, manufacturers seek solutions to simplify and automate their existing processes. One of the most popular ways to achieve this is by implementing an Industrial Internet of Things (IIoT) solution called asset tracking. Asset tracking systems can offer numerous benefits to manufacturers, including improved productivity, enhanced visibility, and real-time analytics for making measurable progress. Asset tracking solutions monitor and track tools, equipment, and materials as they move through the production process, reducing the cost of replacing lost items and preventing theft.

AirTag’s Role in Asset Tracking

AirTag was designed primarily for consumers, not businesses. AirTags employ Ultra-Wideband (UWB) technology to locate tags, and their use requires an iPhone with the “Find My” app to view the location. Once connected to the app, AirTag provides approximate location information up to 12 feet away.

AirFinder’s Role in Asset Tracking

AirFinder OnSite offers an end-to-end solution that provides real-time, meter-level accurate location information of valuable assets with battery life lasting up to 5-7 years. The system is effortless to set up; simply attach the tags to the desired assets and connect them to the AirFinder network. Geofences can be established to indicate work zones, and alerts can be set up to notify you when tags enter or exit those areas.

Q. Which is the Superior Choice for Manufacturers?

Manufacturers require a comprehensive solution that is affordable and consistently provides accurate location information. AirTag does not meet these requirements. It was created for consumers and can only track locations up to 12 feet away, assuming a clear path from the tag to the receiver. Without a clear path, the location information may not be as accurate as a commercial-scale asset tracking solution.

AirFinder was developed specifically for businesses, acknowledging that manufacturing plants are far larger than 12 feet by 12 feet and that there may not always be a clear path between the tag and the receiver. AirFinder is an affordable, all-in-one solution that includes tags, location beacons, and software, while AirTag requires individual tag purchases and iPhones for location viewing. AirFinder provides a superior asset tracking solution with tags costing $8-$15 per tag compared to AirTag’s $25-$29 per tag.

AirFinder XLE is a groundbreaking technology that extends the battery life of Bluetooth Low Energy IoT tracking devices by up to three years and improves accuracy in asset location to within a meter. Through patented firmware technology using phase-ranging technology, XLE communicates a tagged asset location through XYZ coordinates accurate to within one meter or less. This is ideal for indoor commercial settings, as many companies need to find assets several times a day down to their near-exact location – without straining the battery life of the IoT components. Additionally, a single battery can last up to seven years, resulting in cost savings on both the purchase of replacement batteries and the labor required to change batteries.

AirFinder uses affordable Internet of Things (IoT) technologies to tell you where your assets are at any time, including parts, equipment, supplies, and people. The patented RTLS technology employed by AirFinder lowers costs by 50 to 90% compared to other location tracking systems that rely on UWB or passive RFID. With RTLS, real-time locating systems are used to automatically identify and track the location of objects or people in real-time, usually within a building or other contained area. By incorporating all of the necessary hardware and software components to track and monitor equipment, assets, and people, a RTLS is a powerful tool to enhance workplace productivity. Moreover, AirFinder’s Symphony Link network, included with the system, means that it is fully self-contained and doesn’t rely on an existing Wi-Fi network, resulting in a sharply lower cost of ownership.


Bob Proctor is the CEO of Link Labs, an innovative technology company in Annapolis, Maryland. With over two decades of experience in the technology industry, he has expanded the company’s product range and established it as a leading provider of comprehensive IoT solutions across various industries. Proctor’s ability to communicate complex technology concepts clearly and provide tailored solutions to meet specific customer needs has earned Link Labs a reputation for delivering innovative products and excellent customer service. He remains committed to developing cutting-edge IoT and wireless technology solutions to help businesses stay ahead of the curve.

“At Link Labs, we’re focused on providing the best IoT solutions that make a difference for our customers. Our team is dedicated to driving innovation and exceeding expectations.” – Bob Proctor, CEO of Link Labs

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