According to a recent market research report, the global big data analytics market is expected to reach $103 billion by 2027, growing at a CAGR of 10.9% from 2020 to 2027. The increasing adoption of big data analytics solutions by various industries to gain insights into customer behavior and improve operational efficiency is a key driving factor for this growth. The report also highlights the importance of cloud-based big data analytics solutions in enabling cost-effective and scalable data processing and analysis. North America is expected to dominate the market during the forecast period, followed by Asia-Pacific and Europe.