contact alerts from Zurple, indicating the optimal moment to reach out to a lead based on their behavior. These alerts come with specific property and market data recommendations, making conversations with leads more valuable and relevant.

Zurple also aids in lead generation by targeting subareas rather than just cities and zip codes. This optimization of the marketing budget ensures that paid traffic on Google and other platforms is limited to the realtor’s specific area, maximizing the value of their advertising efforts.

Additionally, Zurple customers can purchase search engine marketing services to maintain a steady flow of new leads each month, seamlessly integrated into their Zurple software. Many Zurple customers also acquire leads from sources like Zillow and other channels.

Zurple’s Success Story: A Case Study

Zurple’s efficacy in nurturing leads is exemplified by Danny, a distinguished real estate professional with over 18 years of experience who follows a “client-first” philosophy. With a stellar reputation, Danny is known for his accessibility, communication, and prompt response to his clients’ needs.

From Software Industry Manager to Top-Performing Realtor

Before entering real estate, Danny managed sales and finance departments in the software development industry and owned income properties across various states, including California, Nevada, and Florida. He joined First Team Real Estate in 2009, where he quickly excelled, becoming their top agent in 2018 with annual sales of $15-$20 million. Danny’s dedication to delivering a 5-star customer experience continues to drive his success.

The Solution to Danny’s Online Lead Generation Needs

Realizing that online lead generation was crucial to sustaining his success, Danny leveraged his software development background to enhance his reach and effectiveness. In November 2017, he adopted Zurple’s Conversations™ platform, which impressed him with its automated follow-up and lead behavior tracking capabilities. This allowed him to maintain his “client first” philosophy both in person and online, significantly boosting his business.

“When I started using Zurple’s Conversations™ platform, I also began working with Realtor.com. I quickly discovered that the leads generated by Zurple were of higher quality than those from other sources,” says Danny.

The Conversations™ platform intelligently engages leads on Danny’s behalf by sending personalized emails from his email address. It also helps Danny stay on top of his online leads, referencing recorded communications when reaching out to them.

Since partnering with Zurple, Danny now nurtures over 800 leads through the platform, with consistent communication maintained with over 100 leads. This has solidified his position as one of the top-performing agents in Orange County, California, enabling him to help clients navigate all market conditions.

Leadership Spotlight: Jack Markham

Jack Markham, who joined Z57 and Zurple (owned by Constellation Software) in April 2017 as vice president and site director, has since been promoted to general manager. Markham focuses on managing day-to-day operations at both companies and has shifted their mentality to being “customer-obsessed.” Under his leadership, customer engagement, brand rating, and customer perceptions have significantly improved, enhancing the value offering to agents and extending client retention.

Previously, Markham created Market Leader’s Million Dollar Pipeline Program, helping agents build a foundation for long-term success by addressing topics such as increasing lead generation via social media and engaging and motivating consumers. His experience includes roles at Trulia and Equator, and he is recognized for winning the 2015 HousingWire Rising Star Award and being published in Forbes in 2018.

“Customer and employee success and morale should form the cornerstone of every business, and it’s essential for business owners to focus on these aspects daily,” says Markham.