Introduction to WiT Group

Based in Charlotte, NC, WiT Group is a performance-driven digital marketing agency dedicated to helping clients nationwide achieve their business goals through a wide array of marketing services and inbound demand generation strategies. Distinctively operating on a commission-based model, WiT Group is transforming the landscape of digital marketing by aligning its success with that of its clients. This approach has attracted partnerships with renowned brands, eCommerce enterprises, and businesses that value shared accountability for results.

WiT Group’s Success Formula

WiT Group’s business model is intricately linked to performance outcomes, which directly influence its revenue. Enhanced performance results in higher commissions and accelerated revenue growth, while underperformance can lead to reduced profits and stagnation. With over 80% of its revenue tied to the results it delivers, performance is integral to every facet of WiT Group’s operations.

Key Achievements of WiT Group

WiT Group adopts a comprehensive approach to advertising, offering a wide range of services including digital advertising on platforms like Google, LinkedIn, and Meta. Additionally, the agency supports content development, website creation, system integration, and precise reporting. Through its sister companies—Swith Consulting, Witcraft Studio, and Swith Virtual Solutions—WiT Group provides distinctive solutions, setting itself apart from typical marketing agencies.

The agency excels not only in lead generation but also in website management, email campaigns, marketing automation, and collaboration with sales teams. Each service is geared towards driving results and fostering client growth.

Digital and Traditional Media Expertise

WiT Group’s team includes talented professionals such as Aidan Eaton, Creative Director, and Dave Teller, Director of Digital. Their extensive experience in traditional and digital marketing is crucial to keeping the agency at the forefront of industry trends. WiT Group also partners with other expert agencies for specialized services like branding, videography, and market research, ensuring clients receive top-tier solutions.

Role of WiT Group in Client Success

Clients turn to WiT Group to enhance the performance of their advertising efforts. For larger national companies, WiT Group focuses on optimizing efficiency, tracking, and return on investment for existing campaigns. As adept problem-solvers, they identify issues, make improvements, and boost return on ad spend (ROAS), often extending their services to include graphic design, videography, and market research.

Support and Services Provided by WiT Group

WiT Group’s success is rooted in its meticulous approach to advertising campaigns. The agency examines conversion rates, refines automation, integrates systems, and supports sales efforts to drive traffic to clients’ websites. For e-commerce clients, they use data to refine machine learning in ad campaigns, continuously optimizing accounts for better performance. WiT Group’s commission-based model incentivizes ongoing campaign improvement, differing from traditional models where compensation is based on expenditure rather than performance.

Three Core Service Areas

WiT Group organizes its offerings into three key categories: creative, marketing, and strategy. The creative segment focuses on ad design, messaging, go-to-market strategies, and positioning. In marketing, the emphasis is on advertising, search engine marketing, customer experience, and lead generation. The strategy segment includes management consulting, system integrations, data analytics, operations, and business intelligence, ensuring comprehensive support for clients’ success and growth.

New Services in 2024

In 2024, WiT Group expanded its services to include Witcraft, a podcast studio offering recording and editing services to clients and the local Columbia, South Carolina business community. They also introduced virtual assistant services through strategic partnerships, providing competitive rates. Enhanced reporting and dashboards are now available, integrating with marketing automation and CRM systems to offer clients unified data insights.

Meet Josh Mangum, CEO/Founder of WiT Group

Josh Mangum, founder and CEO of WiT Group, established the agency in 2011. His objective-based marketing approach aligns sales, marketing, and operational strategies to maximize returns. With a focus on growth and a client-centric approach, Josh leads WiT Group in delivering measurable results through innovation and strategic marketing.

“WiT Group, as a performance-based agency, is dedicated to continually refining and optimizing strategies to guarantee client success and enhance every facet of return on investment,” says Josh Mangum.

Company Name: WiT Group
Website: witgroupagency.com
Founder/CEO: Mr. Josh Mangum