Dr. Marc Rothman is on a mission to revolutionize the way we understand and manage dementia. Through Lizzy Care—a trailblazing 24/7 dementia care management platform—he’s blending cutting-edge technology, around-the-clock expert support, and data-driven tools to bring renewed hope to families and caregivers nationwide.

Lizzy Care provides highly personalized care plans, intuitive tech, and skilled companions who keep individuals with dementia active, engaged, and connected to their communities. The result? A dramatically improved quality of life for patients—and a significant reduction in caregiver burnout.

But Dr. Rothman’s vision goes even further. As co-founder of the Dementia Spring Foundation, he’s championing the transformative power of the arts to bring joy, expression, and connection to people living with memory loss. His message is clear: there’s still beauty, purpose, and possibility in the dementia journey.

“We’re entering a new era—one filled with hope and possibilities—for those living with Alzheimer’s and their families,” says Dr. Marc Rothman, CEO of Lizzy Care.

From Personal Experience to Professional Purpose

Inspired by loved ones who faced the realities of dementia, and backed by over two decades as a geriatrician, Dr. Rothman brings both heart and expertise to the field. As CEO of Lizzy Care, he’s working to reshape how dementia is perceived, diagnosed, and managed—making home-based care safer, smarter, and more human-centered.

He’s also redefining what support looks like, building teams that understand the emotional and logistical toll dementia takes on families, and developing tools to prevent crises before they occur.

The Human Side of the Dementia Epidemic

With more than 7 million Americans currently living with Alzheimer’s—and 11 million caregivers providing essential support—Dr. Rothman sees firsthand how dementia touches nearly every family.

He recalls his Uncle Allen, who faced fronto-temporal dementia with optimism, and his Aunt Sandy, whose husband has been her devoted caregiver for two decades. These experiences fuel his empathy and drive.

“Women—especially those in the ‘sandwich generation’—shoulder much of the caregiving burden,” he says. “And yet, only half of those with dementia ever receive a formal diagnosis. That has to change.”

As new therapies emerge and diagnoses increase, the healthcare system must prepare. An estimated 1 million more care workers will be needed in the coming years. Rothman believes Lizzy Care is part of the solution.

The Birth of Lizzy Care

The idea for Lizzy Care emerged on playgrounds in Lower Manhattan, where Dr. Rothman and co-founders Ollie Fielding and Sarah Gorenstein—each with parents affected by dementia—envisioned a better way to provide care.

Their shared goal: to build a company grounded in people, trust, creativity, excellence, and ambition—and to set the new standard in at-home dementia support.

Lizzy Care offers full-spectrum services, including 24/7 access to geriatric experts, tech-enabled care coordination, and compassionate in-home support. Their platform doesn’t just manage care—it empowers families with real-time insights and guidance.

What Sets Lizzy Care Apart?

Unlike other providers, Lizzy Care stays with families throughout the entire dementia journey—from diagnosis to advanced stages. Their care plans are deeply personalized, designed to fit the unique needs and rhythms of each client.

Their innovative tech platform gives caregivers peace of mind, offers continuous updates, and helps prevent common complications through predictive data insights. The goal is simple but powerful: to keep loved ones safe, engaged, and at home for as long as possible.

Specialty-trained companions also play a key role, helping individuals with dementia rediscover favorite activities and stay socially connected—while giving caregivers crucial time to rest and recharge.

Embracing AI and National Partnerships

Dr. Rothman is also helping shape the future of dementia care through national initiatives. Lizzy Care is collaborating on the CMS-backed GUIDE program, which reimagines care delivery for those living with dementia.

Artificial intelligence is another key piece of the puzzle. By integrating AI thoughtfully and safely, Lizzy Care can deliver more efficient, responsive care—particularly through remote monitoring tools that detect changes and prompt timely interventions.

The Power of Art in the Dementia Journey

Through the Dementia Spring Foundation, Dr. Rothman is bringing creativity to the forefront of care. Since launching in 2020, the nonprofit has supported more than 325 global artists and programs using art to uplift and connect the dementia community.

From music and dance therapy in rural Ohio to theater productions and short films that explore memory and identity, the Foundation’s work is as innovative as it is inspiring.

Projects like Dementia Man, a play by writer and actor Sam Simon (who lives with dementia), and Dark Moon, a short film viewed over 27,000 times, show that creative expression can break down stigma and bring people together.

Merging Passion and Purpose

For Dr. Rothman, Lizzy Care and Dementia Spring are two complementary forces. One focuses on delivering high-quality care and clinical outcomes, while the other taps into the emotional and artistic dimensions of the dementia experience.

He’s proud to balance both—and driven by the belief that families shouldn’t have to navigate dementia alone. With thoughtful strategy, financial sustainability, and a deep sense of mission, he’s building organizations that are both impactful and enduring.

Breaking the Silence and Stigma

At Lizzy Care, difficult conversations aren’t avoided—they’re embraced. Whether it’s helping families confront denial, navigate home care, or make end-of-life decisions with dignity, the team is there to guide and support.

“As people speak openly about Alzheimer’s and dementia, the shame and isolation begin to lift,” says Dr. Rothman. “We want families to know they’re not alone, and that there are real solutions out there.”

Company Name: LIZZY CARE
CEO: Dr. Marc Rothman